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Begüm Lara Çetinkaya is a Cluster Brand & Marketing Specialist at JOALI BEING and JOALI Maldives, with experience in brand strategy development and market research. Previously, Begüm served as a Brand Consultant at Bisküvi Market, where collaboration with stakeholders was key to refining brand strategies. At NOTE Cosmétique, a role as Global Brand Communication Executive was held, following a Trade Marketing Trainee position at EssilorLuxottica, focused on visual merchandising and digital marketing initiatives for prestigious brands. Early career roles included sales internships at VitrA Karo and PVH Corp., managing accounts for Tommy Hilfiger and Calvin Klein. Currently pursuing a Master's degree in International Sales and Marketing at Rome Business School, Begüm holds a Bachelor's degree in Industrial Engineering from MEF University.