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Bret Krift has extensive work experience in the sports and marketing industry. Bret began their career in 2003 as an Account Executive at BEST Collegiate Sports and worked there until 2008. Bret then joined IMG College, where they held roles as a Marketing Coordinator for NCAA Football and an Account Executive for NCAA Partnerships / National Sales. In 2012, Bret joined Volar Video as the General Manager for NJCAA Sports Properties and later served as the Senior Director and Vice President of Business Development. Since 2015, they have been working at JMI Sports, initially as an Account Executive and currently as the Director of Partnership Strategy & Insights.

Bret Krift attended the University of Kentucky from 2004 to 2007 but did not complete a degree or specify a field of study.