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Brase brings more than two decades of brand management, business operations, manufacturing, marketing and sales experience at Proctor & Gamble to his new role. He was brand manager for Pampers and Charmin and marketing director for the North American bath and facial tissue and baby care divisions. He most recently was vice president of family upstream innovation before being named vice president and general manager of the company’s $6 billion North American family care unit in 2017.

In his new role, Mr. Base will have strategic oversight of the J.M. Smucker Co.’s three US business segments (Pet Food & Pet Snacks, Coffee and Consumer Foods) as well as its away from home, operations and supply chain functions.