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Jonathan Holloway has worked in the marketing and ecommerce industries for over a decade. In 2008, they founded Holloway Media, which was acquired in 2011. That same year, they founded MotocrossGear.com, an ecommerce business selling motocross parts and apparel. This business was acquired by Revzilla in 2013. In 2013, Jonathan also co-founded NoExam.com. In 2020, they joined Catena Media as an Evergreen Site Manager and Evergreen Project Manager. Currently, Jonathan is the Director of Marketing at JM Bullion.

Jonathan Holloway attended Georgia Southern University, where they studied Finance, General.