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Jessica Tennant currently serves as the VP of Ecommerce at JLo Beauty & Lifestyle since September 2023. Previously, Jessica held various senior roles at Hello Bello, including SVP of eCommerce and Senior Vice President of Marketing, where notable achievements included building omnichannel marketing strategies and expanding the media mix significantly. Jessica also led marketing initiatives at Launched.LA and provided consulting services as a Growth & Performance Marketing Consultant. Earlier experience includes positions at Pharmavite and The Honest Company, focusing on acquisition marketing and DTC strategies. Jessica's career began at Yahoo! Search Marketing and includes roles at j2 Global and Fox Broadcasting Company. Jessica holds a Bachelor of Arts in Psychology from the University of Michigan.