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Sofia Godoy is a seasoned content producer and associate producer at Jiva Creative, LLC, where notable accomplishments include the execution of over 50 virtual brand activations and conferences attracting more than 1.5 million attendees globally since January 2021. Previously, at Ora Organic, Sofia served as a product analyst, developing key performance indicator dashboards, analyzing customer lifetime value for a subscription business, and presenting findings to senior management, which shaped the company's strategic direction. Sofia's educational background includes a Master of Science in Social Entrepreneurship from USC Marshall School of Business (2021-2023) and a Bachelor's Degree in Economics/Management Science from UC San Diego (2016-2019).