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Jeff Russell has a diverse work experience. Jeff currently serves as the CEO of KeepingCount, a holding company for various bookkeeping and accounting services firms. Prior to this, they were a member of YPO, a prestigious business organization. Jeff also served as the CEO of Jitasa, a certified B-Corporation providing finance and accounting services to nonprofits. Before that, they worked as the Director of Supply Chain Planning and New Business Development at PACCESS, where they streamlined operations and managed the supply chain across multiple divisions in Asia. Jeff also worked as a Consultant at Arthur Andersen, where they helped clients improve their business processes and save costs.

Jeff Russell attended the Georgia Institute of Technology from 1993 to 1998, where they pursued a degree in Engineering. Following this, they went on to study at the Yale School of Management from 2006 to 2008, earning an MBA degree in the field of MBA.