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Lim Lim Yu is a UX Writer at Jirnexu since May 2022, bringing expertise in user experience and communication. Prior experience includes roles as a Copywriter and Content Strategist at Foci Collective from March to December 2021, and as a Junior Graphic Designer cum Copywriter at Impactus Creative Solutions from January to June 2019. Lim Lim Yu holds a Bachelor of Mass Communication in Advertising from Taylor's University (2019-2021) and a Diploma in Mass Communication/Media Studies from INTI International University & Colleges (2017-2019).