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Caryn L. has extensive experience in the field of strategic planning and media management. Caryn is currently the Director of Strategic Planning at Jirnexu, a position they have held since March 2023. Prior to this role, they worked as an Associate Director at Jirnexu from January 2021 to March 2023.

Before joining Jirnexu, Caryn served as the Associate Director of Strategy Planning at OMD APAC from November 2019 to November 2020. Caryn also worked as part of the Strategy Planning team at Mindshare from April 2017 to November 2019.

Caryn's career began at GroupM, where they held the position of Insights Manager from March 2016 to March 2017. Prior to that, they worked as a Media Planning Manager at Mindshare from April 2012 to February 2016.

Throughout their work experience, Caryn has developed strong expertise in strategic planning, media management, and insights analysis.

Caryn L. completed their Bachelor of Business Administration (BBA) in Marketing from La Trobe University between 2003 and 2005. Later, they pursued a Master of Business Administration (MBA) with a specialization in Business Administration from the University of Strathclyde from 2010 to 2012.