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Daniel Citron currently serves as the Chief Solutions Officer at Jifiti, where responsibilities encompass partnership and operational development, along with business model innovation and strategy within a new embedded lending ecosystem. Previous experience includes roles such as COO, focused on redefining retail experiences through data and technology, and Development Consultant at Connection Catalyst Ltd, offering business development services. As the founder of Bradberry Summers Ltd, Daniel established a business supplying medicines and supplements via retail outlets. Prior positions also include Head of Business, Operational and Product Development at IDT Financial Services, and a Senior Consultant at Corporate Value Associates, with a client portfolio featuring Shell and Ford. Academic credentials include an MSc in Accounting & Finance from The London School of Economics and a Bachelor of Commerce in Finance & Business from University College Dublin.