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Shira Levy Barkan is an accomplished professional with extensive experience in marketing, strategy, and business consulting. Currently serving as a Jibe crew member at Jibe Ventures and a Strategy Growth and Marketing Consultant at SGS Strategy & Business Consulting, Shira also holds a board position at Tribu, a social non-profit technology startup aimed at fostering a culture of giving and volunteering. Previously, Shira was the GM of Fiverr Business and held significant roles at Playtika as VP Marketing & Monetization for Caesars games, and G-CMO as a co-founder. Shira's earlier career included executive marketing positions at Microsoft, including CMO for both Central Eastern Europe and Microsoft Israel, as well as leadership roles at McCann Erickson and BBDO Worldwide. Shira's educational background includes an Executive MBA from Northwestern University's Kellogg School of Management and a degree in Law and Business Administration from Reichman University, graduating with honors.