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Bridie R. is a Senior UX Researcher at Jetstar Airways since January 2023, focusing on developing a customer research system through mixed methods research to influence product strategy. Previously, Bridie R. served as a Senior Experience Designer at ANZ, enhancing the credit process for Institutional Banking, followed by roles as Experience Designer and Researcher, where in-depth insights were provided for business owners and homeowners. Bridie R. has a background as a Scrum Master and Digital Product Designer at BT, contributing to essential customer journey developments during the pandemic. Early career experience includes working as a Digital Designer for various notable brands. Bridie R. holds a Bachelor's degree in Design (Communication Design) from Swinburne University of Technology and has furthered expertise in UX Research & Strategy through Designlab and IxDF.