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About JSSI For more than 35 years, Jet Support Services, Inc. (JSSI) has been the leading independent provider of maintenance support, advisory services, software, and financial tools to the business aviation industry. With 6,000+ aircraft supported by maintenance programs and software platforms, JSSI leverages this wealth of data, scale, and innovation to drive cost savings and provide custom solutions that align to the interests of each client, regardless of make or model. ÂÜÀòÂÒÂ× at jetsupport.com. JSSI products and services include: Maintenance Programs. Hourly Cost Maintenance Programs to stabilize maintenance budgets, maximize aircraft availability and enhance residual value. Parts & Leasing. Experienced product line specialized team who leverages our All-OEM inventory and global vendor relationships and go beyond parts sourcing to find optimal customer solutions. Software: Traxxall and Conklin & de Decker. Powerful data platforms to help you make more informed decisions, from choosing the right aircraft to tracking your maintenance, inventory, and MRO projects. Advisory Services. Objective insights and independent technical advice from a global team of technical advisors and ASA-accredited appraisers for virtually any business jet, turboprop or helicopter. Aviation Capital. Customized asset-based finance solutions for business aviation.

Position Summary: The Digital Marketing Specialist is responsible for maintaining JSSI’s online presence and driving lead generation activity through various marketing campaigns. This role involves working directly with the marketing organization on shaping strategies and collaborating closely with business development teams across JSSI to plan, execute, and optimize digital marketing strategies by brand and product line.

Duties and Responsibilities:

• Planning and Execution:
• Develop and implement digital marketing campaigns across multiple channels such as website SEO/SEM, email, social media, and digital advertising.
• Collaborate with internal teams and vendors to launch campaigns on time and within budget.
• Lead Management:
• Develop and maintain a database of leads and prospects.
• Qualify and assign leads to various sales teams.
• Analyze and report on lead generation metrics.
• Stay informed on marketing/data regulations and their impact on JSSI lead generation activities.
• Analytics and Optimization:
• Develop ROI and KPI targets in close collaboration with the marketing leadership team.
• Measure and report on campaign performance; create and manage dashboards to evaluate projects and performance.
• Conduct experiments and conversion tests.
• Identify trends, insights, and generate new ideas to optimize spend and performance.
• Brand Interactions and Communication Flows to Support Lead Generation:
• Collaborate on landing page creation and optimization by focusing on user experience across all brand interactions (website & products), identifying improvement opportunities to drive quality leads for the business.
• Track prospect behavior and develop communication flows/triggers.
• Qualify and manage leads.
• Technical Skills:
• Proficiency in Google Analytics, Google Advertising (PPC), SEO, and SEM.
• Experience with data analytics and decision making, and lead management utilizing Salesforce (ideal candidate also has experience with HubSpot).
• Monitor and manage third-party media analytics and social media reporting.

Desired Credentials:

• Bachelor's degree in Marketing, Business, or a related field.
• 3-5 years of experience in digital marketing.
• Strong understanding of current digital marketing concepts, strategy, and best practices.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Ability to effectively prioritize tasks and projects in a fast-paced environment.
• Experience with marketing automation and CRM tools.
• Knowledge of data privacy and compliance regulations.