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Tom Roach is a seasoned professional in brand strategy with significant experience in high-profile advertising agencies. Currently serving as VP Brand Strategy at Jellyfish, Tom has previously held key roles including Executive Strategy Director and Head of Effectiveness at adam&eveDDB, Managing Partner and Head of Effectiveness at BBH London, Planning Director at Leo Burnett, and Board Account Planner at AMV BBDO. Tom's academic background includes a 2.1 MA from the University of Cambridge, complemented by earlier education at Haileybury.