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Jenni Lipponen is a seasoned professional with extensive experience in commercial excellence and sales operations, currently serving as the Commercial Excellence Lead Finland at JELD-WEN Suomi Oy since November 2007. In this role, Jenni focuses on enhancing commercial capabilities through a structured development roadmap and key performance indicators, with emphasis on value creation, value capture, sales effectiveness, and market intelligence. Previously, Jenni held the position of Head of Sales Operations, overseeing a team of 14 in local sales management, and as Trade Marketing Manager, worked on local marketing strategies for both Finland and the Baltic market. Jenni began their career with Uponor in various marketing roles, including Marketing Coordinator and Marketing Assistant, while also completing a Bachelor's thesis in Marketing Communications. Jenni holds a Master of Business Administration in Business Management and Regenerative Leadership from LAB University of Applied Sciences and a Bachelor of Business Administration in Marketing Communications from Lahti University of Applied Sciences.