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Gabriela Martínez began their work experience in 2010 as an Assistant Marketing Manager at Sancho BBDO. Gabriela held this role from April 2010 to March 2012. In 2015, they joined Bavaria - Colombia as the VP of Marketing. Currently, they are working at Mr Jeff as a Business Development professional, starting from September 2018.

Gabriela Martínez obtained their Licenciatura degree in Ventas, distribución y marketing, general from Universidad Nacional de Colombia. Gabriela pursued their education at this institution from 2007 to 2011.