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Abby East-Fischer is an experienced marketing and social media professional, currently serving as the Head of Social for JD Sports Fashion in the UK and EU since July 2023. Previously, Abby held the position of Social Lead for BMW & MINI UK/IE at Media.Monks from November 2021 to July 2023. Prior to that, Abby spent several years at McCann Worldgroup, progressing through various roles including Senior Account Director and Social Account Lead. Abby's career began at Zeus Public Relations and includes significant experience at Tangerine Communications and Manchester Giants Basketball. Educationally, Abby earned a Master of Science in International Public Relations from The Manchester Metropolitan University and a Bachelor of Arts in Sports Journalism from the University of Central Lancashire.