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Eveline Drenth has over a decade of extensive experience in sales and marketing, currently serving as the Head of Sales SME & Partners at JDE Professional NL since 2010, where responsibility includes overseeing Small & Medium Enterprises and dealer partnerships, managing five departments with a total of 80 FTE. Prior roles at JDE Professional NL included Marketing Manager, Product Marketing Group Manager for Coffee, Tea, and Cross-sell, and various positions focused on brand strategy and channel marketing. Eveline also has experience as a Market Researcher and Sales Representative in India, as well as holding board and marketing roles in organizations such as MAA and WDM Nederland. With a Master’s degree in Marketing from Vrije Universiteit Amsterdam and a Bachelor’s in Marketing and Commerce from HU University, Eveline possesses a strong educational background complementing a proven track record in market analysis, product development, and strategic marketing initiatives.