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The Marketing and Brand Management team at JDE Peet's is responsible for developing and executing strategies to enhance the visibility and appeal of the company's diverse portfolio of coffee and tea brands. This team conducts market research, manages brand positioning, oversees marketing campaigns, and drives innovation, ensuring that every product resonates with customers across different segments and regions. By leveraging insights and consumer trends, they create impactful marketing initiatives that promote the company's mission to unleash the possibilities of coffee and tea globally.