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Christian Weise is an experienced marketing professional currently serving as Marketing Manager for JACOBS DOUWE EGBERTS since June 2020, leading consumer and shopper marketing for various coffee brands in Switzerland. With a strong background in the beverage industry, Christian held positions such as Marketing Director at HEINEKEN, where oversight included the marketing of global and local beer brands, and Group Brand Manager, responsible for global portfolio management. Prior experience includes senior roles at Carlsberg Group and Procter & Gamble, focusing on brand positioning, market research, and e-commerce strategies. Christian holds an MBA in Marketing from Western Illinois University and a Bachelor's equivalent degree in Economics from the University of Bayreuth.