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Rita Fernandes is currently the Marketing Director at JACOBS DOUWE EGBERTS and serves as the Marketing Lead for the Middle East & Africa region. Prior to this role, she worked as the Marketing Director at Mars Petcare, managing the Petcare Brand Portfolio in South Africa. She also served as a Member Board Of Directors at PFI Pet Food Industry Association of Southern Africa, representing Mars Petcare's interests. Rita has a strong background in marketing, with experience at companies like National Brands Ltd, PepsiCo, Revlon, Tiger Brands, and GlaxoSmithKline. She holds a Master of Philosophy in Marketing Management from the University of Pretoria, showcasing her dedication to continuous learning and advancement in her field.