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Peter-Frank Volgers is the Global Sales Excellence Lead at JACOBS DOUWE EGBERTS, where he leads, designs, and executes the global strategy framework for sales landscape, including digital transformation of in-store execution. Prior to this role, he served as Sales Manager Lead Out of Home at PepsiCo, responsible for the Out of Home market in the Netherlands for various brands. With a background in business administration, he has extensive experience in sales management, go-to-market strategies, and sales training in various industries.