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Urvi Trivedi is a seasoned professional in data and analytics engineering with expertise garnered from leadership roles at notable companies. Currently serving as Senior Director of Data and Analytics Engineering at JCPenney, Urvi has previously held significant positions at Nike, including Director of Engineering for Consumer & Privacy Data Products, Expert Architect, and Software Engineering Manager. Additionally, Urvi's experience extends to a Senior Software Engineer role at UTi Worldwide Inc., a Software Engineer position at ARRIS, and as a Java Developer at ProDX.