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Vikas Iyer is a seasoned marketing professional with extensive experience across various industries, including food and beverage, retail, and automotive. Currently serving as Marketing Head at Lenexis Foodworks Pvt Ltd since May 2024, Vikas drives brand leadership and innovation for a fast-growing QSR chain. Previous roles include Head of Marketing at More Retail Private Limited, where Vikas led brand strategy and customer acquisition across multiple business units, and Category Marketing Head at Bajaj Auto Ltd, overseeing the Probiking motorcycles category. Vikas has held various leadership positions at Bajaj Auto, HT Media, and Marico Limited, showcasing a strong track record in brand management, consumer insights, and strategic marketing. Vikas holds an MBA in Marketing from the Indian Institute of Technology, Bombay, along with a Bachelor of Engineering in Information Technology from the Indian Institute of Information Technology Allahabad.