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Sampo Haikonen has extensive experience in various leadership roles in companies such as JCDecaux Finland Oy, Warner Bros. Discovery Finland, MTV Oy, Robert Bosch Oy, and Cloetta Fazer Makeiset Oy. With a background in financial management, Sampo has held positions such as Director, City Relations & Operations, Head of Client Director Team, Country Business Director, Account Group Manager, and Development Manager. Sampo's responsibilities have ranged from leading teams and managing key accounts to developing and implementing regional strategies. Sampo's expertise lies in sales, marketing, and business development within the media, advertising, and consumer goods industries.