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Jade Gu has over 20 years of experience in various roles within the media and marketing industry. Jade currently holds the position of JBS-Retail Brand & Marketing Director China since January 2021. Before that, they worked as the Global Digital Director for Bottega Veneta from February 2020 to January 2021. Prior to that, Jade served as the Head of Digital and Communications at Red Bull from April 2015 to January 2020. Jade also had a long tenure at SMG Media Group, Sports Channel Shanghai, where they held different roles such as Director of Sports Rights acquisition and distribution, Director of Strategic Planning and innovation, Deputy Director of Sports Broadcasting, and Producer. Additionally, they worked as a Senior Reporter for the same company from September 2000 to August 2010.

Jade Gu holds a Bachelor's degree in Broadcasting and Television Journalism from Fudan University, which was earned from 1996 to 2000. Additionally, Jade Gu also holds a Master's degree in Journalism from Fudan University, which was earned from 2008 to 2010.