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Bruce Schofield is an experienced sales and merchandising professional with a diverse background in the bicycle industry. Currently, Bruce serves as a Territory Sales Representative at J&B Importers since October 2021. Prior to this role, Bruce held the position of Bicycle Division Manager at Westren Power Sports from January 2014 to October 2021. Bruce's expertise includes a significant tenure at Pearl Izumi as Retail Services Lead, where Bruce successfully merchandised and evaluated over three hundred retail bike shops, achieving an average 14% increase in sales. Additional roles include Merchandising Coordinator and Sales Representative at Giant Bicycle, as well as various sales positions at Western States Imports, contributing to a comprehensive understanding of sales strategies and retail operations throughout career progression.