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Dana Nielsen is a seasoned professional with extensive experience in eCommerce and digital business analysis, currently serving as the Commercial eCommerce Product Owner at JB Hi-Fi Business since June 2021. Prior roles include Senior eBusiness Consultant at Winc Australia and OfficeMax, where Dana championed eBusiness platforms, implemented procurement solutions, and developed training programs. Dana has a strong background in customer service, having worked at Suncorp Group and Ticketek Australia, where responsibilities included sales, customer retention, and team leadership. This expertise is complemented by a solid educational foundation from Brisbane State High School.