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Muhammad Umer Afzal

Head Of Channel Performance And Insights at Jazz

Muhammad Umer Afzal has a diverse work experience spanning over several companies. Muhammad Umer began their career at Telenor Pakistan in 2005 as an Executive in Customer Care, where they managed customer complaints and successfully decreased the number of complaints. Muhammad Umer then worked as a Specialist in Campaigns and Projects, where they developed dashboards and automated visibilities using advanced SQL, Teradata, MS Access, and Excel. Afzal was also the point of contact for data queries from regulators and government agencies.

After their time at Telenor Pakistan, Afzal joined Zong CMPak Ltd as a Senior Manager of Channel Planning and Distribution. Here, they managed KPI campaigns and implemented a pay-for-performance model worth billions of PKR.

Later, Afzal joined Jazz (previously known as Mobilink) as the Head of Business Analytics (Business Intelligence). Muhammad Umer led a team and was responsible for the end-to-end development of the KPI monitoring system of the company. Muhammad Umer also created and automated Jazz Daily Review (JDR) for strategic decision-making.

In their most recent role at Jazz, Afzal served as the Head of Channel Performance and Insights. Muhammad Umer led a team and was in charge of optimizing performance through a customized visibility system. Additionally, they governed the pay-for-performance model for the sales organization and channel partners, amounting to billions of PKR annually.

Overall, Muhammad Umer Afzal has demonstrated expertise in analytics, channel planning, distribution, and customer care throughout their career.

Muhammad Umer Afzal completed an MBA in Marketing at Iqra University from 2008 to 2009. Prior to that, they obtained a Bachelor's degree in Computer Sciences (BS CS) from the University of Central Punjab, from 2001 to 2005.

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