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Karl Stones has extensive experience as a Creative Director, starting their career at The Black Hole in 1995, where they held the role until 2013. During this time, they avoided using marketing buzzwords and had a straightforward approach. In 2013, Karl joined dentsuMB as a Creative Director at BJL, working on various projects for clients such as British Airways, International Airlines Group, and Swinton Insurance. Karl also held the position of Senior Creative at BJL from 2013 to 2016. In 2019, Karl transitioned to Jaywing as an Executive Creative Director.

Karl Stones obtained their Bachelor's degree in Film from Sheffield Hallam University, from 1992 to 1995.