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Haseena Ali is an experienced Commercial & Trade Analyst and Ecommerce Executive at ´³²¹²â-µþ±ð® since October 2020, where responsibilities include supporting the online sales strategy, managing retail portals, and overseeing financial planning and budgeting. Prior experience includes serving as a Marketing And Trading Executive at DOMU Brands, contributing to the growth of a multi-channel retailer, and a Senior Category Manager at BT Business Direct/dabs.com, managing category performance and P&L. Haseena also worked as an Assistant Commercial Manager at Park Cake Bakeries and in Product Marketing & Procurement at bodykind, focusing on supplier negotiations and product management. Haseena holds a BA (Hons) in Marketing Management from The Manchester Metropolitan University.