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Mélanie Vinson

Head of Brand at Japhy

Mélanie Vinson has a diverse work experience in various roles and companies.

Mélanie started their career in 2014 at TLC Marketing Worldwide as an Assistant Project Manager, where they collaborated with the Senior Project Manager on promotional operations and managed key client accounts in the fast-moving consumer goods industry.

In 2017, Mélanie joined Ferrero as an Assistant Product Manager for Kinder Chocolat & Kinder Maxi. Mélanie'sresponsibilities included monitoring and analyzing brand performance and competitors, coordinating sales and supply chain efforts, and contributing to the development of new brand strategies.

Mélanie also worked at Nestlé Purina PetCare Europe, Middle East & North Africa in 2017 as an Assistant Product Manager for Purina Pro Plan. This role involved analyzing sales and market data, developing communication materials, managing website redesign projects, and implementing and analyzing performance of specific marketing campaigns.

Most recently, Mélanie joined Japhy in 2019 as Head of Brand. Mélanie previously held positions as Responsable Brand & Produits and Chef de Produits. Mélanie'sachievements at Japhy include obtaining the title of Élu Produit de l'Année 2021 and launching over 30 product references. Mélanie also conducted market research, monitored competitors, and contributed to strategic product concepts including positioning and packaging.

Overall, Mélanie Vinson has a strong background in brand management, product development, sales analysis, and marketing project management.

Mélanie Vinson has a strong educational background in marketing. In 2017, they obtained a degree called "Mastère Spécialisé Etudes & Décisions Marketing" with a focus on Marketing Grande Consommation from NEOMA Business School. Previously, from 2012 to 2017, they attended ESCE International Business School where they earned a Master's degree in Marketing International Grande Consommation.

Mélanie also pursued additional certifications to enhance their qualifications. In 2015, they obtained a diploma from the Chambre Officielle de Commerce Franco-Espagnole, which is the Official Chamber of Commerce of Spain in France. In 2013, they acquired a diploma from the TOEIC Program, demonstrating proficiency in English.

During their educational journey, Mélanie briefly studied at Universidad Peruana de Ciencias Aplicadas in 2016 and at LUT University in 2014. Mélanie completed their earlier education at Lycée Notre-Dame des Oiseaux, where they obtained a Baccalauréat in Sciences Economiques & Sociales in 2012.

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