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Tonia W. has over 18 years of work experience in the beauty industry. Tonia began their career in 2003 as a Regional Sales Manager for Wella, a subsidiary of P&G. In 2008, they moved to Dermalogica as an Account Executive. In 2011, they were appointed as National Sales Manager for CND, a subsidiary of Revlon. In 2013, they joined Murad as an Account Executive. In 2018, they became an Account Development Manager for Jan Marini Skin Research. Most recently, in 2022, they were appointed as Aesthetic Experience Manager for Evolus.

Tonia W. received a Bachelor's degree in Biological Science from the University of California, Los Angeles and a Master's degree in Communication and Media Studies from California State University, Northridge.