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Juha Harju is an experienced executive currently serving as the CEO and Chief Enablement Officer at Woolman, where the focus is on empowering European retailers and brands in unified commerce as a Shopify Plus partner. In addition, Juha holds multiple leadership roles, including Chairman of the Board for JAMIX, Technosmart Oy, and MEOM, and serves as a Board Member for Brancoy and Wideflow Oy. As the CEO of Advectus Nordics Oy, a joint venture co-founded by Woolman, Juha aims to support car dealers during the industry's transition. With a background in IT, Juha earned degrees from the University of Jyväskylä and Vaasan kauppaoppilaitos and has been a Partner at Growthsetters since 2016, showcasing a strong commitment to the intersection of technology and business development.