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Zion Armstrong currently serves as the Chief Executive Officer for Jamie Kay Group, Noopii, and Snuggle Bunnies, a position held since December 2023 and November 2023 respectively. Prior to these roles, Zion Armstrong enjoyed a long tenure at adidas from February 1998 to January 2022, where responsibilities included President and General Manager of adidas North America, Brand Director for both adidas and Reebok, and various product management positions focused on sport performance and footwear.