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Val Robinson has played an integral role in the advancement and success of Red Bull Energy drink in the Georgia / North Carolina markets. Val was hired during the initial startup of Matador Distributing LLC in April of 2000 as an Account Manager over the Northwest Georgia Territory.

As the company and brand quickly expanded, he advanced within the organization assuming new areas of responsibility as a District Sales Manager, Team Leader overseeing resets and merchandising, and eventually found his true niche by taking on the role of Operations Manager, overseeing fleet, warehousing, compliance and inventory control.

In February 2016, he was promoted to Corporate Director of Operations for James Edward and Companies. Val will be tasked with further improving JECO’s comprehension of its operational needs and aligning all companies’ (Viva, Chaparral and Matador) operational processes (fleet, product, facilities, etc).