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Ian Roberts MBA possesses extensive experience in performance optimization and strategic planning within the automotive industry, particularly with Jaguar Land Rover since 2012. Currently serving as Workstream Director for the Value Optimisation Office, Ian has successfully driven initiatives across sales, marketing, and performance management, transforming operational processes and enhancing profitability for various markets. Prior roles include Market Performance Director and Senior Business Planning Manager for Special Operations, overseeing significant strategic transformations and launch activities while leading cross-functional teams. Ian's earlier career includes marketing leadership roles in the steel industry and coaching young athletes for the Royal Yachting Association. Ian holds an MBA from the University of Warwick and a BA in Retail Marketing from Manchester Metropolitan University.