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Benjamin Cheadle has extensive experience in analytics and strategic management, currently serving as the Head of Customer and Marketing Analytics at JLR since September 2008. Cheadle leads teams in customer analytics and commercial analytics projects, overseeing both internal and external partnerships. Significant achievements include designing an analytics model that generated over £25 million in profit for the US market and developing solutions for international markets. Cheadle has held various roles at JLR, including Internal Consulting Division Manager and Manager of Corporate Strategy, focusing on future value creation and digital capabilities. Previous experience includes product management at ERA Products and a strong educational background in Economics and Finance, complemented by professional qualifications in CIMA.