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Boris Virfeu has a diverse and extensive career in the automotive industry, with experience in sales, marketing, business transformation, and IT systems. Currently serving as the CX Director at Jaguar Land Rover France, Boris leads projects to digitalize essential sales, marketing, and finance processes. Prior to this role, Boris held positions such as Regional Sales Manager at Jaguar Land Rover Deutschland and Corporate Sales & Used Car Director at Jaguar Land Rover France. With a strong background in engineering and automotive product engineering, Boris brings a wealth of knowledge and expertise to the organizations Boris works with.