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Aurelie Marx Elkouby is an accomplished marketing professional with extensive experience in the perfumes and private label sectors. Currently serving as the Head of Marketing & Communication at Bogart since December 2021, Aurelie has been responsible for defining and implementing 360° marketing strategies and enhancing brand performance for various fragrance lines. Previous roles include Marketing & Communication Manager at SPPC, where Aurelie led a significant rebranding initiative, and Chef de Groupe Marketing and Senior Brand Marketing Manager at Maesa Group, managing an international client portfolio and overseeing a €7 million revenue. Earlier career experiences include positions at Mariebelle New York, Yves Saint Laurent Parfums, and Coty Beauty New York, contributing to brand management and new business development. Aurelie holds a Master’s degree in Management and Business from EDHEC Business School.