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Charyl Rico is an accomplished marketing professional with over 35 years of experience in database marketing within the casino and resort industry. Currently serving as the NV Marketing Database Marketing Manager at Jacobs Entertainment, Inc., since August 2018, Charyl has taken on new challenges, including mastering SQL. Prior to this role, Charyl led database marketing initiatives at Agua Caliente Casino Resort Spa, successfully creating systems for marketing analysis, training teams, and implementing programs that significantly increased club enrollments and ROI. As the Corporate Direct & Database Marketing Manager at Horizon Casino Resorts, Charyl played a pivotal role in opening multiple properties and establishing loyalty programs. Charyl's extensive background in direct marketing at Harveys Resort & Casino laid the foundation for a successful career in this domain.