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Paula Herrero is a seasoned leader in strategy and management with over two decades of experience in various roles across global corporations. Currently serving as the Global Senior Director of Strategy & Strategic Alliances at JACOBS DOUWE EGBERTS, Paula has previously held pivotal positions including Managing Director Italy and Global Sales Director, where significant contributions included a successful business turnaround and leading initiatives that achieved substantial sales and gross margin improvements. Prior experience at Sara Lee Corporation focused on corporate development and strategic initiatives, while earlier roles encompassed business development and financial management at various organizations. Paula possesses advanced degrees in Economics and e-Business from Universitat de Barcelona and Universidad Politécnica de Madrid, complemented by executive education from Harvard Business School and CCL, emphasizing leadership and organizational impact.