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Fiona Hughes (Australian) is the Chief Marketing Officer of JDE Peet’s

Fiona has more than 20 years of international marketing and brand experience for leading FMCG companies. She has a proven track record of leading brands and teams to win through transformative marketing strategies, brand building and innovation delivery.

Fiona previously served as the CMO for JDE (2013-2019) where she reshaped the global brand vision, strategy and innovation maps for the portfolio of brands. She played a fundamental role in the establishment of the company’s global brand portfolio now available in over 100 countries.

Fiona holds a Bachelor of Business (Marketing) and Arts (Japanese) from Swinburne University in Melbourne. She has lived and worked in Australia, Japan, UK, Belgium and the Netherlands.