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After 16 years in marketing, distribution, and event promotion for the beer industry, Kris saw firsthand the detrimental effects that excessive alcohol use can have on a person. He decided to use his expertise to help those in need, and fill a longing to live his life with a purpose. It is believed that using his knowledge to aid those in recovery, and to build relationships in the community is a vital part of continued growth, added support, and pursuit of organizational development.