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Ryan Ostrom was hired as Chief Marketing Officer in February of 2021. Ostrom has over 15 years of marketing and branding experience, with a passion for driving innovation through creative consumer strategies. Most recently, Ostrom served as Chief Brand Officer for General Nutrition Centers (GNC), where he helped lead the transformation of GNC from a traditional retailer to a global digital brand by modernizing their marketing, eCommerce, innovation, and product development. Previously, Ostrom served roles at Yum! Brands, Kenmore, Craftsman & DieHard at Sears Holding Corporation, and Reebok. During his time at Yum! Brands, Ostrom helped KFC enhance their global store and ecommerce customer experience through new delivery, curbside, and loyalty solutions, while also partnering with global markets to modernize their marketing tactics.