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David Wu is a seasoned analyst with extensive experience in marketing insights and analytics. Currently serving as a Senior Analyst at Jack in the Box since April 2017, David has previously held senior analyst positions at Toys"R"Us, where significant achievements included designing a comprehensive dashboard to enhance decision-making, increasing marketing ROI by 20%, and improving EBITDA by $45 million through strategic promotions review. David's analytical expertise began with a robust internship at Toys R Us, complemented by a background as a Senior Auditor at Roger A. Brown & Co. and an Auditor Intern at PwC. David holds an MBA in Finance from Cornell Johnson Graduate School of Management and a BA in Economics from UC San Diego.