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Yvette van Wijk is a seasoned marketing professional with extensive experience in brand marketing and communication. Currently serving as Brand Marketing Manager at Jaarbeurs since March 2021, Yvette previously held the position of Bezoek Marketeer at Jaarbeurs Utrecht from March 2017 to February 2021, focusing on events for various magazines. Prior experience includes roles as Campaign Specialist Communication at Make-A-Wish Nederland and External Communication Specialist at IKEA Group, where Yvette led integrated communication campaigns and executed marketing strategies. Earlier career stages include positions at Intertoys and Demonstrate, with responsibilities spanning from communication coordination to project planning. Yvette's educational background includes a degree in Communication from Inholland University of Applied Sciences and multiple credentials from SRM Amsterdam.