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Anita Kanters is an accomplished marketing professional with extensive experience in the field. Currently serving as the Head of Marketing at Jaarbeurs since October 2021, Anita previously held key marketing roles at RAI Amsterdam from August 2011 to September 2021, including Head of Marketing for Exhibitions and Business Excellence Manager, where responsibilities encompassed enhancing business processes and leading media strategies. Prior to RAI Amsterdam, Anita was a Marketing and Communication Consultant at Kantave Marketing & Communicatie and served as an Account Manager at Bridge ADMP, along with roles as Press Officer at Amsterdam RAI and Marketing & Communication Manager at Keurmerkinstituut. Education includes a background from Nyenrode Business University and NIMA regarding marketing and online strategies.