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Frida Audi is a seasoned hospitality sales professional with extensive experience in senior leadership roles across prominent hotel companies. Currently serving as Group Senior Director of Sales at JA Resorts & Hotels since October 2021, Frida oversees multiple properties including JA Manafaru in the Maldives and several hotels in Dubai. Prior to this role, Frida held positions at The Ritz-Carlton Hotel Company and Al Habtoor City Hotels, where significant accomplishments included leading large sales teams, enhancing revenue streams, and positioning hotels as preferred destinations. Frida also has a strong background in business development and strategic marketing, demonstrated through successful roles at various esteemed hotels. Frida holds a degree from Notre Dame University - Louaize (NDU).