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As a VP, Social Media, Sarah Bassett is a passionate, data-driven digital marketer leading all aspects of social media programming at J Public Relations from paid advertising to cohesive content strategy for a range of hotels, technology, luxury lifestyle, and retail clients.

With 8+ years of elevating social media strategies, activating creative campaigns, and innovating digital plans, Sarah has honed a talent for seamless brand experiences bridging the virtual offline. She never shies away from a challenge to deliver quality content, whether that means making an unlikely hero out of the bitter vegetable broccoli rabe to trend in groceries stores nationwide, championing cocktail culture to help drive the bourbon boom with Beam Suntory’s premium whiskeys, or leading businesses to foray into social media by creating and running Grand Hyatt’s first Instagram account. Sarah’s varied experience uniquely positions her to deliver impactful social-led campaigns at J Public Relations.